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EP28: How to Ditch Corporate Life and Build a Conscious Food Business with Nikhil Arora

Nikhil and Alejandro were buddies in college when they heard from a professor that you can actually grow mushrooms from coffee grounds. In a college class, co-founders Nikhil and Alejandro learned mushrooms could grow entirely on spent coffee grounds. After watching hours of how-to videos and turning their fraternity kitchen into a big science experiment, they eventually decided to give up their corporate job offers to instead become full-time mushroom farmers. What started as curiosity about urban farming has turned into a passion to Undo Food™ and reconnect families back to where it comes from through fun and delicious ready to grow and ready to eat products. They believe the underlying trust, transparency, and consciousness shouldn't change from the produce aisle to the grocery aisle, or from ready to grow to ready to eat. We believe in a future where all food comes from the kitchen, not a lab; and where R&D teams aren't biochemists, but our grandparents.

About the Podcast

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Authentic Brand Mastery Podcast
Interviews & discussions to help fast-track the growth of your social impact brand

About your host

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Adam Force

As a father and entrepreneur with 20 years of professional business experience Adam is an expert in branding storytelling, digital marketing and user experience . After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, a lifestyle and education brand with their signature program, The Captivate Method, the Change Creator Podcast with 200+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington and Richard Branson.