EP32: Startup Growth Tips From Growth Hacking Expert Vincent Dignan

He's an entrepreneur, he's a speaker, he's a growth hacker, he's Vincent Dignan. Whether it's digital marketing or his unique stylish wardrop, he knows how to make a splash. As mentioned on his website, Vincent helps early-stage companies through a combination of rapid social media growth, guerrilla community management tactics, and growth hacks which have seen companies go from zero to thousands of signups/followers/users virtually overnight- so “hacking” is his speciality. Early in his career he launched 2 digital magazines that got over 1,000,000 visitors per month and from that point on people wanted to know his secret sauce. Vincent went from digital magazine to growth-hacker at that point. He founded Planet Ivy and Screen Robot. They received nearly 20 million page views without any paid marketing spend. His first book was released with a bang on Indiegogo and has raised over $100,000. It offers some incredible insights for growth. In the book Vincent shares a story he created for a marketing play on Indiegogo that allowed him to narrow down who he is talking to and where to find that audience type. It's powerful stuff. On a personal note, I came across Vincent and his work during Neil Patel's Virtual Summit which led me to reach out and connect for this interview.