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Mona Amodeo: How to Build a Brand That Matters Today

In this interview talk with Mona Amodeo, Ph.D., an award-winning Organization Development and Change expert, about the evolution of branding and how to win today based on consumer demands and market needs. In her book Beyond Sizzle: The Next Evolution of Branding, Mona provides readers with a workable framework they can use to transform their organizations into brands that matter – organizations that are redefining workplaces, re-imagining customer experiences, and creating innovative products and services that are building healthier, more sustainable communities – in turn, creating a better world for us all. The book also offers insights and case studies from leaders of thriving values-based businesses who share their secrets to success and how they keep up their momentum.
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About the Podcast

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Authentic Brand Mastery Podcast
Interviews & discussions to help fast-track the growth of your social impact brand

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About your host

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Adam Force

As a father and entrepreneur with 20 years of professional business experience Adam is an expert in branding storytelling, digital marketing and user experience . After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, a lifestyle and education brand with their signature program, The Captivate Method, the Change Creator Podcast with 200+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington and Richard Branson.