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Perry Marshall: Getting to the Rock Bottom of Real Problems to Reduce Competition

What if you could differentiate your impact business by getting to the deepest root cause of problems? Find out with expert Perry Marshal. Perry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. He has guided numerous clients from startup to tens and hundreds of millions of dollars. -- He founded the the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The world’s largest science prize, announced at the Royal Society in Great Britain, aims to solve the biggest mystery in biology. His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool. 80/20 Sales & Marketing is mandatory in many growing companies. Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.” His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. Ultimate Guide to Google AdWords is the world’s best selling book on internet advertising. PERRY MARSHALL’S WORK IS REFERENCED IN DOZENS OF INFLUENTIAL MARKETING BOOKS LIKE THESE (CLICK THE IMAGE FOR MORE) He’s consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litigation. Perry has a degree in Electrical Engineering and lives in Chicago.

About the Podcast

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Authentic Brand Mastery Podcast
Interviews & discussions to help fast-track the growth of your social impact brand

About your host

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Adam Force

As a father and entrepreneur with 20 years of professional business experience Adam is an expert in branding storytelling, digital marketing and user experience . After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, a lifestyle and education brand with their signature program, The Captivate Method, the Change Creator Podcast with 200+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington and Richard Branson.