Episode 249

Rick Wilson: Upgrading Your Brand's Marketing Strategy For Long Term Wins

How can you 2x, 3x, or even 5x your marketing success? How can you run ads in e-commerce and not lose your shirt? We spoke with the author and 20-year business veteran who is the CEO of Miva, Rick Wilson, to get insights on some core ideas that will upgrade your brand's marketing strategy for long-term success.

More about Rick Wilson:

Rick Wilson, CEO of Miva (an ecommerce software and solution for enterprise merchants) has seen first-hand the evolution of the economy, starting in the late ‘90s when businesses went digital, the “mobile revolution” when Amazon became a dragon, and now today’s influencer-driven economy. He is invested in the future of ecommerce and tackles industry topics and trends in his podcast and book to adapt to changing demands.

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About the Podcast

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Authentic Brand Mastery Podcast
Interviews & discussions to help fast-track the growth of your social impact brand

About your host

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Adam Force

As a father and entrepreneur with 20 years of professional business experience Adam is an expert in branding storytelling, digital marketing and user experience . After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, a lifestyle and education brand with their signature program, The Captivate Method, the Change Creator Podcast with 200+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington and Richard Branson.