Episode 263

Seth Erickson: Getting More Results With The Power of Storytelling For Your Business

Storytelling is the heart of marketing, but what do you need to know to make it work for your business?

We connected with Seth Erickson who shares the answer to that question and much more. Seth Erickson is the Chief Mischief Maker for Storify Agency, where he works with startups and other businesses to build unique brands. And also an award-winning author of the book "How to Hack Humans: Storytelling for Startups."

More About Seth:

Perhaps most notable is the career Seth has built by merging aspects rarely found together: business, creativity, and wit. Seth uses storytelling as a way of helping businesses, specifically Startups. Statistics say 90% of start-ups fail.

Seth’s vision is to reduce that disheartening number by at least 10%. Here cognizesmanyStartup’sexcel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods.

An art form that has been a part of humanity for as long as...well...humans—storytelling. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike.

Visit us at https://changecreator.com to get more strategies on storytelling and sales.

About the Podcast

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Authentic Brand Mastery Podcast
Interviews & discussions to help fast-track the growth of your social impact brand

About your host

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Adam Force

As a father and entrepreneur with 20 years of professional business experience Adam is an expert in branding storytelling, digital marketing and user experience . After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, a lifestyle and education brand with their signature program, The Captivate Method, the Change Creator Podcast with 200+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington and Richard Branson.